Understanding your scores
If you're reading this you're probably thinking... what the heck does my score mean? Well, let me tell you the news. Your Authority Score shows where you stand among active creators on your network, and this page walks you through everything that goes into it, explained for dummies 👀 Every point of your score shows up in your breakdown.
The tea, in short 🫖
Your score is a rank from 0 to 10,000. It shows where you stand compared with other creators on the same network.
So... what even is your score?
Your score is a rank, not a grade. It isn't judging your content in some abstract way, it's showing where you sit among active creators on your network right now. Basically your spot on the leaderboard, turned into a number.
Picture every creator on TikTok lined up from fewest views to most. If your typical post beats 82 out of every 100 of them, your Reach is 82.
You get one score for each network you're on (Instagram, TikTok, YouTube, X and LinkedIn), plus a Global score that adds them all together and compares you with creators on every network. Global is a tougher crowd, so it can sit below your network scores.
Your typical post is the main character 🫦
Reach and Engagement use your median post from the last 90 days: line up your posts from flop to banger, and it's the one in the middle. Take a creator whose last five posts got 1,000, 1,400, 1,800, 2,200 and 12,000 views:
Her viral post drags the average up to 3,680, which isn't what she usually gets. The median says 1,800, so that's what counts. The followers that viral post pulled in still count toward Audience though 👀
Consistency: showing up counts (up to a point)
Consistency is the one part that doesn't compare you to anyone. It's allll you bestie, against a fixed target of 25 posts in 90 days, which works out to about two a week, on every network.
The curve is gentle on purpose, so a normal rhythm never falls off a cliff. Past 25, extra posts add nothing, so no need to spam, and a rushed one can even drag your typical post down.
Putting the four together
Reach, Engagement and Audience can each give you up to 3,000 points, and Consistency up to 1,000, for a total of 10,000. Then authenticity steps in 👇
Authenticity: keeping it real
Authenticity doesn’t add points of its own, it multiplies your network score. Genuinely real engagement can lift it by up to 15%, while signs of fake engagement can cut it by up to half. It looks at comment quality, follower quality and engagement patterns. The method stays private so nobody can game it 💅 but your bonus or malus always shows on your score. It’s live on LinkedIn and X today, coming to the other networks, and it never touches your Global score.
Tiers, from 10 all the way to 1
Your tier is just a label on your score, with one table for every network and Global. Cross a line and it changes that same day, in either direction. Tier 1 is the top tier 👑
Let's do one together 🧮
Meet a made-up LinkedIn creator. Here's how she stacks up over her last 90 days:
Her typical post gets more views than 82% of LinkedIn creators.
It also gets more engagement than 75% of them.
She has more followers than 60% of them.
She posted 15 times (check the curve above).
Her engagement looks genuinely real, so she gets a bonus.
When the numbers refresh
Everything refreshes daily, your data and your score.
You publish. Doesn't count yet.
Counts once it's a full day old. Feeds Reach, Engagement and Consistency.
Leaves the window. No longer counted.
A post counts once it's a full 24 hours old, so what you post today shows up in tomorrow's score.
Your daily points are how much your score moved since the last update, and your breakdown shows which part moved. You can scroll back through your last 90 days.
What counts (and what doesn't)
Why your score moves, even on days you don't
Your score is your position among active creators, so it moves as your numbers move and as theirs do. The usual reasons for a dip are an older strong post leaving your 90-day window, fewer posts, or other creators having a good week. Your breakdown shows exactly which part moved.
For the nerds 🤓
The full formula, if you want it:
R, E and A are percentiles from 0 to 100, meaning the share of creators on your network you’re ahead of. The authenticity factor runs from ×0.50 to ×1.15. C is on a fixed 0 to 100 scale, worked out like this:
For your Global score, we add up your followers, median views per post, median engagements per post and posts in 90 days across Instagram, TikTok, YouTube, X and LinkedIn, then rank each total against creators on every network. An empty account adds nothing, and authenticity always stays neutral.
Questions you're probably asking
Your score uses your typical post over 90 days, so one big post doesn't carry it. The new followers it brought in still count toward Audience.
How fast you grow isn't scored. Your follower count is, and it's compared with every creator on your network.
Followers are 30% of the score. The rest is views and engagement on your typical post, and how consistently you post.
Everyone on a network is ranked with the same rules. To be upfront though, the ranking isn't split by account size, and bigger accounts usually get more views and engagement per post too.
Your Global score compares you with creators across every network, which is a bigger and tougher group.
We launched this scoring method on Oct 5 and recalculated every creator with it, on a 0 to 10,000 scale for every network. Scores from before and after aren't comparable, and your tier shows where you stand now.